Wheel Driving Force of Overseas Market Development
In recent years, LED displays have become closer to people's daily lives. LED display has the advantages of high definition, large visibility, and strong flexibility. It is widely used in advertising media, school teaching, art exhibitions, home theaters, wedding events, and other occasions. For example, when advertising is played, the LED display screen can show dynamic advertising content to customers, and businesses can also change the playing content at any time according to their needs. If it encounters foggy weather, the LED display can also penetrate the dense fog, allowing more people to see it. Therefore, the use of LED display screens to play advertisements has gradually replaced traditional advertising boards.
JYLED: Three-Wheel Driving Force of Overseas Market Development---Technology, Service and Solution
Simon Chen(also known as Chen Haoyu in Chinese), vice president of JYLED
Co.,ltd, shared his insights on present development and prospects on LED
industry when interviewed by a popular industry magazine.
Due to serious homogeneity in LED display products and continually compressed profit margin for crowed domestic LED display manufacturers in China,overseas market becomes another arena of competition for many Chinese LED screen providers.
Unlike any other LED manufacturers, JYLED
Co,ltd, is remarked as modest and steady, or even labeled as conserved. Though
JYLED usually downplay its accomplishments(though JYLED does not squeak on
its accomplishment), it seizes a large share of overseas market with one and
another classic installations. Today, with this interview, we hope to have the
reasons behind JYLED’s success unveiled.
Development Strategic: Seeking progress in stability
In the recent years, JYLED has resorted to overseas market for the increasing overseas demand
For the increasing overseas demand for LED
displays in recent years, JYLED has transferred its development focus to
overseas market, mapping out and expanding distribution channels. It has been
disclosed that JYLED has established stable cooperative relationship with
distributors and agents in more than 80 countries around the world, and surely
this distribution map is continuously extending and enlarging. The vice
president, Simon introduces to the World of LED Display that JYLED
mainly focuses on the development of overseas distributors and newly founded
office in Mexico will be soon in operation and this office is intended to
radiate throughout the Americas region. “Moreover, the establishment of an
office in Europe is under consideration of the company, and probably actions
would be taken out in coming months”, Simon added.
So far JYLED explores international market mainly by developing distributors. Simon commented:“ There surely are limitations of such marketing practice, however, the company still intends to adopt moderate measures to step into the market, in that the company wishes to establish long-term and stable cooperative relationship with local agents and dealers, which is the company’s basic idea,strategy and positioning for overseas market all about for the present. JYLED would not pursue leaps in overseas business at the cost of solid partnership with local distributors.
A stable team, technical strength, and strong capacity to provide services and solutions
Compared with the coastal city Shenzhen where
relevant industries of LED displays are densely located, Xi’an lies in the
Northwest China, being faced up with with many disadvantages, such as supply
chains are far away from the facility,delayed information, labor cost and
transportation inconvenience. On the contrary, the location brings about many
advantages at the same time. Unlike the coastal cities suffering from high
turnover, Xi’an benefits from lower risk of the drainage and outflow of R&D
and technical talents. As a result, the manufacturers and producers in Xi’an
are R&D oriented and technology driven instead of mass production.
JYLED maximizes the utilization of this advantage.Simon thinks that the core competitive edge of JYLED lies in its stable team, strong technical strength and the reliable capacity to provide services and solutions. “Many employees has worked as a stable team for JYLED for 15 to 20 years, and to a a certain degree, this makes JYLED like a home for everyone working here, and it is the home-like working environment that encourages everyone’s to strive for our shared goals,”said Simon.
“Xi’an, rich in technical resources, has witnessed the maturity of
industrial development, which offers JYLED priority to screen and recruit
elites from many key universities and the possibility to join hands with
research institutes and government to develop new technology and
Simon Chen mentioned Xi'an NovaStar in the
interview particularly. He commented that JYLED and NovaStar are both located
in Xi’an. Many R&D talents of the two companies are schoolmates and
friends, which makes technical information exchange and discussions not only
possible but also joyful experiences.
We are a professional manufacturer of P2, p2.5, P3, P4, p4.81, P5, P6, P8, P10 indoor and outdoor LED displays, providing you with high-quality, high-definition, cost-effective LED display products.
At present, the company's main LED full-color display engineering manufacturing, indoor series LED display, outdoor series LED display, stage rental series LED display, floor tile interactive LED display, transparent screen, etc. JYLED has the advantages of stable quality, clear picture, colorful color, energy saving, long service life, and affordable price.
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