Wheel Driving Force of Overseas Market Development

2020-10-23 10:58

In recent years, LED displays have become closer to people's daily lives. LED display has the advantages of high definition, large visibility, and strong flexibility. It is widely used in advertising media, school teaching, art exhibitions, home theaters, wedding events, and other occasions. For example, when advertising is played, the LED display screen can show dynamic advertising content to customers, and businesses can also change the playing content at any time according to their needs. If it encounters foggy weather, the LED display can also penetrate the dense fog, allowing more people to see it. Therefore, the use of LED display screens to play advertisements has gradually replaced traditional advertising boards.

JYLED: Three-Wheel Driving Force of Overseas Market Development---Technology, Service and Solution



Simon Chen(also known as Chen Haoyu in Chinese), vice president of JYLED Co.,ltd, shared his insights on present development and prospects on LED industry when interviewed by a popular industry magazine.

Due to serious homogeneity in LED display products and continually compressed profit margin for crowed domestic LED display manufacturers in China,overseas market becomes another arena of competition for many Chinese LED screen providers.

Unlike any other LED manufacturers, JYLED Co,ltd, is remarked as modest and steady, or even labeled as conserved. Though JYLED usually downplay its accomplishments(though JYLED does not squeak on its accomplishment), it seizes a large share of overseas market with one and another classic installations. Today, with this interview, we hope to have the reasons behind JYLED’s success unveiled.

Development Strategic: Seeking progress in stability

In the recent years, JYLED has resorted to overseas market for the increasing overseas demand

For the increasing overseas demand for LED displays in recent years, JYLED has transferred its development focus to overseas market, mapping out and expanding distribution channels. It has been disclosed that JYLED has established stable cooperative relationship with distributors and agents in more than 80 countries around the world, and surely this distribution map is continuously extending and enlarging. The vice president, Simon introduces to the World of LED Display that JYLED mainly focuses on the development of overseas distributors and newly founded office in Mexico will be soon in operation and this office is intended to radiate throughout the Americas region. “Moreover, the establishment of an office in Europe is under consideration of the company, and probably actions would be taken out in coming months”, Simon added.

        So far JYLED explores international market mainly by developing distributors. Simon commented:“ There surely are limitations of such marketing practice, however, the company still intends to adopt moderate measures to step into the market, in that the company wishes to establish long-term and stable cooperative relationship with local agents and dealers, which is the company’s basic idea,strategy and positioning for overseas market all about for the present. JYLED would not pursue leaps in overseas business at the cost of solid partnership with local distributors.

A stable team, technical strength, and strong capacity to provide services and solutions

Compared with the coastal city Shenzhen where relevant industries of LED displays are densely located, Xi’an lies in the Northwest China, being faced up with with many disadvantages, such as supply chains are far away from the facility,delayed information, labor cost and transportation inconvenience. On the contrary, the location brings about many advantages at the same time. Unlike the coastal cities suffering from high turnover, Xi’an benefits from lower risk of the drainage and outflow of R&D and technical talents. As a result, the manufacturers and producers in Xi’an are R&D oriented and technology driven instead of mass production. 
        JYLED maximizes the utilization of this advantage.Simon thinks that the core competitive edge of JYLED lies in its stable team, strong technical strength and the reliable capacity to provide services and solutions. “Many employees has worked as a stable team for JYLED for 15 to 20 years, and to a a certain degree, this makes JYLED like a home for everyone working here, and it is the home-like working environment that encourages everyone’s to strive for our shared goals,”said Simon.

“Xi’an, rich in technical resources, has witnessed the maturity of industrial development, which offers JYLED priority to screen and recruit elites from many key universities and the possibility to join hands with research institutes and government to develop new technology and products,”Simon added.

Simon Chen mentioned Xi'an NovaStar in the interview particularly. He commented that JYLED and NovaStar are both located in Xi’an. Many R&D talents of the two companies are schoolmates and friends, which makes technical information exchange and discussions not only possible but also joyful experiences.

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