After a long period of development, a series of values created by stadium LED display screens for the sports field have been recognized by the market. Although due to the impact of the epidemic in recent years, entertainment activities such as sports events have decreased compared with the past, and the sports track business of LED display companies has also been indirectly affected to varying degrees.
However, driven by the enthusiasm of the World Cup, LED display screens have shown new vitality in the field of sports. According to relevant media reports, tens of thousands of square meters of LED display screens will be installed in the 2022 World Cup in Qatar alone.
The United States, Canada and Mexico Football World Cup held in 2026 will not only expand the number of people, but also greatly increase the number of venues. Therefore, most LED display manufacturers are making sufficient preparations for the next World Cup.
The general environment: the epidemic prevention policy is relaxed, and sports events are reviewed one after another
As the pathogenicity of the new coronavirus becomes lower and the vaccination rate increases, the United States, Japan, the United Kingdom, France, Singapore and other countries and regions have gradually adjusted their epidemic prevention policies in 2021.
Large-scale sports events and entertainment Performances and activities have returned one after another, such as the European Football League, the Tokyo Olympics, etc., and the demand for LED displays and LED lighting products has gradually increased.
And this year, sports events such as the Beijing Winter Olympics and the World Cup are held normally, and LED display products show their style in them. The holding of these large-scale events as scheduled also indicates that people are returning to normal life.
Looking forward to 2023, more sports events will be held, including the Philippine Basketball World Cup, Qatar Asian Cup, the 6th Special Olympics World Games, South Africa Table Tennis World Championships, World Badminton Tournament, Budapest Athletics World Championships, etc.
Looking forward to 2024, the Olympic Games, the biggest event in the sports world, will be held in Paris, France. It can be seen that multiple sports events have been scheduled. A series of large-scale sports events will provide LED display companies with abundant business opportunities.
LED display manufacturers also have a positive and optimistic attitude towards the future prospects of the sports market. Among them, the senior marketing director of JYLED once pointed out that as the Beijing Winter Olympics draws to a close, the global sports industry also recovers, setting off a wave of sports sweeping the world. Looking around the world, the sports industry has gained a lot of favor and attention, and its commercial value cannot be ignored. Sports tracks are shining brightly.
Of course, JYLED is speeding up the layout of sports tracks, and currently has upgraded LED display solutions for stadiums in many European countries and regions. For example, the La Défense Stadium in Paris, France (where the swimming competition of the 2024 Summer Olympics will be held), provides two large outdoor LED displays with an area of 117㎡ each outside the venue, and provides a total length of more than 100 meters in the venue. 377 meters of stadium screen.