We often hear people mention “3D LED billboard” around us, but it is still relatively unfamiliar to those who pay less attention to the LED industry. So What is 3D LED billboard?
In fact, 3D LED billboards are naked-eye 3D led displays. The main function of LED displays is to display advertisements in addition to displaying information. Therefore, some people call naked-eye 3D LED displays 3D billboards.
Glasses-free 3D display technology has always been one of the directions actively explored and pursued by the display industry. As a relatively new innovative technology, naked-eye 3D technology has many advantages, not only without the need to wear external aids such as 3D glasses or helmets. Create realistic 3D effects, and can effectively avoid nausea, dizziness, visual fatigue and other adverse reactions that immersive experiences are used to.
When the naked-eye 3D display technology was unveiled in 2012, it was well received by the LED display market, and was favored and sought after by many LED display companies. However, the good times did not last long. After the 3D naked eye caused a small wave in the LED display industry, due to the limitations of technology, price and other factors, it was “into the cold palace” by most LED display companies, making it continue on the road to depression.
Technically speaking, due to the high technical requirements of naked-eye 3D LED display, it is necessary to allow the audience to see the 3D effect from any angle. Doing dozens of viewpoints increases the difficulty.
Because of this, manufacturers will have many problems in the process of R&D and production, and the products launched have always had the defects of visual limitation, which cannot meet the market standards. Over time, the investment of LED display companies in the process of R&D and production has almost gone to waste, which directly wiped out the enthusiasm of manufacturers.
Of course, we can’t completely deny the R&D strength of the LED display industry. There are indeed some companies that have the ability to produce naked-eye 3D LED displays, and the products launched are impeccable in terms of visual effects and appearance. But at this time, the naked-eye 3D technology as a new technology cannot escape another law: the product price is too high, the market awareness is not enough, and the market cannot be opened.
As a new product, the naked-eye 3D LED display can indeed attract the attention of customers, but due to the lack of market awareness, what everyone has for this “new guy” is just a sense of freshness, plus it is one point higher than conventional products. Due to the constraints of the cut-off price, the content and the complexity of the playback software, there are very few customers who can really pay for it.
If the naked-eye 3D technology falls, it will undoubtedly be a pity for both LED display manufacturers and the terminal market, but since 2018, with the continuous innovation of several LED display industry and the diversification of application scenarios, as well as the cultural and spiritual level of people We are fortunate to see that the 3D naked-eye technology LED display has returned to the public’s sight, and it has brought people visual shocks again and again with its amazing display effects.
Nowadays, naked-eye 3D LED displays are ubiquitous in our daily life. For example, in the field of stage art, in the stage design of Wang Feng’s “Just Like This” national tour in Guangzhou in 2018, the live performance of the ring-shaped four-sided stage has a unique sense of 3D space and dimension. Subverting the previous concerts, while enhancing the audiovisual effect, it perfectly creates a naked-eye 3D, “immersive” music audiovisual feast.
In the field of outdoor advertising, Coca-Cola’s naked-eye 3D advertising in Times Square in New York shocked the world. It consists of 1,760 independent mobile LED screens to form a super 3D billboard about six stories high, becoming the “world’s largest 3D automatic billboard”. And “the world’s first 3D automatic billboard”.
In addition, the application of naked-eye 3D LED displays in major exhibitions is becoming more and more frequent, especially in the combination of AR, VR, holographic projection and other technologies, which can not only achieve two-way interaction with users, but also can be more vivid, The direct display of the national spirit and cultural heritage of the enterprise has become an eye-catching artifact of major exhibition halls.
According to the survey, the global 3D display shipment and market size will reach 280 million units and 83 billion US dollars in 2021, and the future market penetration rate of naked-eye 3D will reach more than 50%. And policy dividends have provided a powerful boost to the development of glasses-free 3D display. In 2016, the State Council issued the “13th Five-Year” national strategic emerging industry development plan, and glasses-free 3D was included in it.
From the current point of view, the naked-eye 3D LED display industry seems to continue to go uphill, although the speed is still relatively slow, but at least it shows a huge market capacity, so that many LED display companies can see the vitality again.