In recent years, with the expansion of market demand in the LED display industry and the continuous expansion of application fields, LED display products have shown a diversified development trend. As a rising star in the LED display industry, LED shopping mall transparent screens are widely used in glass curtain walls, stage stage display, outdoor advertising and new retail due to their advantages such as thinness, no need for steel frame structure, easy installation and maintenance, and good transparency. Like a duck in water, it is entering our field of vision with an eye-catching attitude.
According to the forecast of relevant agencies, the market value of transparent LED display will be about 87.2 billion US dollars by 2025. The LED shopping mall transparent screen has risen rapidly in a short period of time due to its new application form, the leading development of technology and the design concept that is close to the needs of the public, and a new blue ocean market has emerged.
The unique transparency advantage of LED shopping mall transparent screen has subverted the traditional display method of outdoor advertising, and has become the most important market in LED display. However, in recent years, as the homogenization of LED outdoor advertising screens has gradually increased, and the structural safety of LED display screens has also attracted users’ attention, relevant agencies have become stricter on the technical standards and installation approvals of LED outdoor display screens.
The conventional LED outdoor advertising display can play the function of brightening the city and releasing information when it is working, but because of its large steel structure, when the LED display is not in use, it stands in the middle, which is out of tune with the surrounding environment, which is greatly affect the beauty of the city.
With its characteristics of high transparency, invisible installation, and high-brightness display, the transparent LED screen just makes up for the shortcomings of the conventional LED display in this regard, and can minimize the urban beauty of the conventional LED display when it is not working. question.
In the application process, LED shopping mall transparent screens are mostly installed behind the glass curtain wall, and when they are not working during the day, they will not affect the surrounding environment at all. At the same time, because it adopts a new form of indoor advertising and outdoor communication, it can also avoid the approval of outdoor advertising.
In addition, with the acceleration of urban construction, glass curtain wall, a high-end and atmospheric building material, has gradually become popular. The LED shopping mall transparent display has a very high perspective rate, which is enough to ensure the brightness requirements and viewing angle range of the lighting structure between floors and the glass facade, and at the same time, it ensures the original lighting and perspective function of the glass curtain wall.
In addition, the screen body of the transparent display screen of the LED shopping mall is light in weight, without changing the building structure, and can be directly pasted on the glass curtain wall without occupying space. In high-end application places, such as the installation of glass curtain walls in automobile 4S stores, LED transparent screens can not only achieve the best transparent effect of glass, but also ensure that the interior decoration design of the store is not affected.
In the case of limited glass area, the maximum screen resolution is achieved, and the transparent effect of the glass curtain wall is ensured. Whether it is viewed from indoors or outdoors, it can be seen at a glance, making the high-end atmosphere more advanced. of technology.
According to statistics, the total area of modern glass curtain walls in China has exceeded 70 million square meters, mainly concentrated in urban areas. Such a huge stock of glass curtain walls is a huge potential market for outdoor media advertising.
As a result, in recent years, more and more businesses prefer to use LED transparent screens to decorate glass curtain wall buildings, especially in large shopping malls, technology-based enterprises and other places. In terms of commercial display, fashion brands and high-end products also like to use LED transparent screens to set off the style of brands and products. When playing promotional content, the transparent background can not only increase the sense of technology, but also highlight the product itself, making high-end brands such as automobiles, fashion clothing, and jewelry more favored by transparent screens.
The above is the reason why “LED shopping mall transparent display is so popular”, if you want to know more about transparent LED display, you can click here to see more content.
Details of transparent LED screen is introduced：