When you go out for shopping or walking, you can always see some very cool advertising vehicles loaded with friends in the streets and alleys. These mobile billboards are huge and can always attract people’s attention inadvertently.
It is so popular, have you ever thought about how investors use it to make money?
What is a mobile billboard?
A mobile billboard is a mobile marketing tool that arranges billboards on movable carriers. Initially, people just put printed promotional posters on the carriers, and then after a series of development, advertisers began to experiment with combining LED screens and mobile carriers.
People found that the LED display screen is better than the ordinary poster publicity effect, this design has been effective publicity gains, it has a wide range of dissemination, the marketing audience can be flexibly replaced, is currently an important marketing tool for many enterprises.
Types of mobile billboards
Traditional mobile billboards
Traditional mobile billboards are mostly printed posters. The posters are printed with information such as product efficacy and price to publicize the product, or printed with information such as the content of the activity process and the time of the activity to publicize the upcoming activity.
These mobile billboards are inexpensive, but the content of the publicity is fixed and rigid, and if you want to change the content of the publicity need to manually replace the poster.
Digital mobile billboard
Digital mobile billboards will be installed on the carrier LED screen, play advertising and publicity dynamic video, compared with the traditional mobile billboards, such LED screen mobile billboards have self-luminous characteristics, visibility is stronger; LED screen colors are more vibrant, dynamic visual content as a whole is richer, the audience’s attraction is stronger.
At present, the technology has been able to use the LED screen to produce 3D billboards, three-dimensional image more visual impact, to better attract the pedestrian line of sight.
Mobile billboard carrier type
Cab
Cab mobile billboard is common on the roof of a small LED screen, early years of such LED screens are playing some single-color or two-color scrolling text information, in recent years this roof of the LED screen began to more colorful LED screen, able to display colorful product images as well as brand logos.
There is also a cab mobile billboard is arranged through the windows of the transparent invisible LED screen, this LED screen can play dynamic color video, and does not affect the line of sight of passengers in the car, very cool.
Trucks
Trucks are the most suitable for mobile billboards mobile carrier, its own body on the left and right sides of the two large rectangular, whether it is a poster, or to install LED display, are very suitable.
The left and right sides of the truck as well as the rear side of the body surface can be converted into LED screens. The LED screen on the truck has a large area and a wide field of vision, which can play more content and information, making it an ideal mobile billboard carrier.
Bicycle
Bicycle as a mobile billboard carrier, the advantage is that it is small and lightweight, can carry the rear LED billboard to the car is difficult to enter all kinds of alleys or non-motorized road.
And the bicycle riding process is quiet, no noise, not easy to cause some of the sound-sensitive people’s disgust, it does not require energy consumption in the mobile process, the advertising process of environmental protection and pollution-free, friendly to the environment.
Buses
Buses will be set up in the car LED display, sometimes used to notify passengers of the station, sometimes also can publicize other information.
In addition, buses will also undertake some brand posters sprayed on the body, as a large mobile billboard in the city every day.
Trailer
There is also a special trailer mobile billboard, installed in the back half of the trailer platform to fix the LED screen frame, so that the LED screen is installed in the trailer tail platform, trailer driving process LED screen will keep playing advertising video.
Advantages of mobile billboards
Enhance visibility
The wide range of movement determines the visibility of mobile billboards, traditional billboards are fixed at the same point, the coverage of the crowd is also fixed; mobile billboards can be moved 24 hours a day in various areas, the visibility of the advertisement is higher.
High Return on Investment
Mobile billboards have a wider range of dissemination, and the product revenue will also increase proportionally, especially the mobile billboards made of LED screens, which can attract the audience’s attention more quickly, with better dissemination, and are favored by many advertisers as mobile billboards.
Investing in LED mobile billboards can quickly recover the cost through the advertisement placement business.
Creativity
Various types of advertisements, such as text, pictures and videos, can be displayed on mobile billboards, which leaves enough space for the content designer of the advertisements, so that his imagination is not limited by the hardware facilities.
Precise Placement
Mobile billboards are not limited by geographic location, and can be used to design publicity routes according to the user profile of the product to be publicized, so that mobile billboard advertisements can be precisely placed to the target users of the advertised product.
Real-time update
Mobile billboards using LED displays as promotional panels, unlike traditional billboards that need to print pictures and posters, can be updated at any time, with simple operation and no monetary cost for replacing the content.
Disadvantages of Mobile Billboard
Message reception
Since mobile carriers are constantly traveling, people on the roadside may miss the message of mobile billboards when they look down or turn their heads, which reduces the reception of information.
Seasonal and Geographical Restrictions
Mobile billboards can’t enter areas where vehicles can’t pass through, and in some seasons, the flow of people on the road will decrease, which will reduce the effectiveness of mobile billboards.
Weather and traffic conditions
Mobile billboards are susceptible to extreme weather restrictions, such as heavy rain or snow, which can affect people’s interest in going out and also reduce the visibility of the billboards, affecting the effectiveness of the advertising campaign.
If traffic is congested, mobile billboards will be forced to stay in a certain area for a long time, making it difficult to move and reducing the effectiveness of the advertising campaign.
Regulatory restrictions
A few cities have regulated routes for mobile billboards, and they can’t move around the city as they like to publicize.
Limited exposure time
Effective advertising and marketing is based on audience viewing, and although mobile billboards can be moved 24 hours a day, late at night, pedestrians will be reduced, and the exposure of mobile billboards will also be reduced.
Billboard Design Tips
Unleash the power of storytelling
Incorporating brand stories or product design stories into the design of advertisements can have a better promotional effect.
Storytelling is the best catalyst to drive viewers’ emotions, and using stories to impress consumers can make them more impressed and willing to pay for emotions.
Keep it simple
Mobile billboards have the added benefit of moving at the speed of the vehicle, and most of the time passers-by can clearly see the billboard is about 10 seconds, so we need to make sure that the content on the mobile billboard is simple and intuitive, so that passers-by can understand the content at a glance.
Consider the location
The effect of advertising and target audience is inseparable from the relationship, research in advance to find out the distribution of the target population in the target area, mobile billboards in the target area of the publicity route, can make the content of the publicity effect is better.
What is the cost of a mobile billboard?
Mobile carrier
An indispensable part of arranging mobile billboards is our mobile carrier, of course, if you just want to make investment in mobile billboards, the cost of directly purchasing a mobile carrier is very large.
We can consider partnering with a local fleet of transportation vehicles and give them a percentage share of the advertising revenue earned, reducing the upfront investment.
Billboard Purchase Costs
If you want to do traditional mobile billboard investment, then the input cost of billboards have poster printing costs, artificial replacement of poster costs, etc., this input cost for a single project is relatively inexpensive, but for long-term, complicated project, very troublesome and expensive labor costs.
If you choose LED display as a mobile billboard, although the initial purchase cost is higher, but the LED screen service life of more than 10 years, the content is simple to replace, the long-term choice, the LED screen revenue is better.
Content design
Some advertisers will carry out content design by themselves, and some will directly let the party B who helps to place advertisements to undertake content design.
If we encounter the second situation, we as party B, can find a professional to carry out the content design of the advertisement, and give the labor cost, and subsequently write the amount of content design into the advertisement placement contract.
Additional costs
Long-term operation of mobile billboards, in addition to the initial investment costs, there will be fuel costs, electricity, labor costs and other additional costs in the operation process, we must be prepared in our minds before making the investment.
Conclusion
Mobile billboards are popular because of its advertising and marketing effect compared to traditional billboards, mobile advertising will have a more significant promotional effect to improve, most companies can not do without mobile billboard advertising, therefore, investment in mobile billboards in the next 10 years is a good choice.
